The ever-evolving blog | November, 18th.

I often get trapped by rules and guidelines I set for myself. I struggled to stray from something after I’ve decided it’s what I’m doing. It’s the perfectionist in me, and in everyone that struggles with this. This behavior can be unhealthy, and makes you really feel stuck.

Perfectionism(Thanks, Pinterest!)

I’ve done it with food, exercise, hobbies, plans, etc. Lately, I’ve felt myself doing it with this very blog! This blog was started as an advertising class assignment. We had to write a certain number of posts by the end of term (hence my numbered posts). They needed to relate to the advertising and media industry. Since that class ended, I worked hard to keep to the blog’s theme, even as my interests and blogging inspiration drifted from the advertising world. I struggled multiple times trying to decide how to fix it, but I would end up writing posts about varying interests, yet always feeling like I had to tie it back into advertising. I thought about starting new blogs (A food blog? Healthy living blog? Music blog?). I would brainstorm those for a week or so, but then feel defeated when I’d assume that I wouldn’t have enough content to make it worth while (that thought right there is so full of fear of failure and negativity! Shoo, you!).

Just recently I’ve realize that…who says I have to start a new blog? Who says I can only write about one topic on a blog? Who says that I have to continue writing about the same things, despite the fact that I have so many topics I’d enjoy talking about? I’ve realized that it’s me who says those things. I’ve made these rules for my blog that I thought were set in stone. And if I started a new blog with a new theme, I’d almost definitely fall into the same trap.

I like this blog. I want it to be fun! It’s a wonderful creative outlet, its origins bring fond memories, and I’m proud of the content on it so far. So I’m breaking my own rules! I already did so by writing this post (I had another topic planned in my mind when I sat down to write). It’s time for this blog to evolve and change, just like I am. This blog will still have posts about media and advertising, but I won’t let myself not write a post because it might not relate to that. I won’t let it stifle my creativity! I want to keep writing about food, music, crafts or whatever is inspiring me in the moment! I’m wiggling free from my own blogging rules 🙂

I have to give a holler to my college friend Teniola over at Anchors ‘n’ Oceans – her blog posts are always inspiring me so much! I read a post today that motivated me to write this post right after.

Bloggers, how do you deal with this issue? I’d love to hear!

Perfection is Paralyzing(Another good one from Satsuki!)

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48. Under the rose.

Ad Week‘s “New Model Agency” video for today caught my eye. At New York-based agency Sub Rosa, founded in 2005, strategy and brand experience are held in the highest regard.

Check out the short video to hear CEO Michael Ventura chat more about this cool agency.

I admire how many outside sources they brought in and questioned while doing research for GE’s “For Women by Women.” Talking with Victoria Secret for the gown design was genius! Nothing screams uncomfortable hospital experience like your bum hanging out the back of a crinkly robe.

I like how Ventura explains Sub Rosa’s experiential work, talking about how interacting with a brand should be very similar to interacting with a person. It’s a brand’s experience and message that keep customers returning for more. If you don’t like the way an interaction with someone makes you feel, chances are you won’t want to hang out with them again.

This idea of a brand being like a person is evident throughout the Sub Rosa site as well. If you scroll to the bottom of the “About” page, you’ll find 20 all-too-intriguing squares with pictures of different items. Who do these things belong to? What kind of person pops into your mind when you see these brands? I decided to click around on the brands/products I was attracted to. Turns out I should be hanging out with Sub Rosa staff like  Executive Producer Anna Simonse, Technology Director John Barton and Junior Environmental Designer Caitlin Joyce. How about you?

I can definitely see making my own square of products that represent me this weekend…personal project! I’ll definitely be keeping my eye on Sub Rosa’s career page.


10. Don’t drop the pen.

Meeting someone who can say they’ve burst through the doors of Wieden + Kennedy riding a soaking wet, yellowish horse, tumbled down a flight of stairs holding a glass of vodka and smashing through a wall, and turned a page of their own book each day in front of a tiny picture of Oprah taped to a wall isn’t something that happens everyday.

Kathy Hepinstall is that someone. As our guest speaker in Creative Strategist today, she shared with us stories and insight that can be applied to much more than just our future in the advertising business.

While her lecture jumped around from one entertaining story to the next, there was definitely a recurring theme: kindness. She explained kindness as an artistic medium and suggested we perform random and creative acts of kindness as often as possible. Many of her stories revolved around acts of kindness done to her that she’ll never forget. Being kind makes a person memorable and being memorable is key in an industry where the level of competition is so high. Competition in the kindness realm, however, is not so high.

Along with the importance of kindness, there were a few other critical points I took away from her lecture. Here are 7 important points (there were definitely more than 7, but these were my favorites!) I left class with, along with some of my own thoughts.

 
1)    Creativity is an exchange of energy.

2)    Feedback is a form of art.

Use feedback to improve whatever it is you’re working on. Don’t linger on the negative words for too long.

3)    Don’t drop the pen/don’t waste your energy.

Kathy explained her philosophy of “don’t drop the pen” by example. Just yesterday she received news from her agent about a book she’d written that wasn’t exactly positive. After hearing it, she dropped her pen. She then quickly picked it up again, ready to take notes from her agent. She explained that the amount of time it takes you to pick your pen up and get back to work is a measure of your maturity level. Take criticism in stride and know that the only way to improve is to get right back to work. Don’t waste your energy thinking about the negative words or defending yourself. Keep working and keep improving. Don’t drop the pen.

4)    Give good news to your brain.

Kathy has had people ask her to read their work and give feedback; however, some people start off by asking, “Can you tell me if this sucks?” By asking this, you’re admitting to yourself that you think your work is bad. Instead, try giving your brain positive messages. It can do wonders.

5)    Start out with others, not yourself.

This is something I’ve been trying to do a bit more of, so her discussion really struck a chord in me. This point ties in with the importance of kindness. People will remember you if you’re kind. It can be as simple as when you meet up with someone, be the first to ask how he or she is doing before talking about yourself. Show you’ve taken an interest and care in little ways. You’ll be more memorable and people will be more likely to want to contact you in the future. This reminded me of Maria Scileppi‘s lecture when she visited us. She discussed how important it is to make a personal connection with everyone you meet. They’ll remember you that way.

6)    Know your audience.

“People aren’t music.” Kathy explained the importance of knowing your audience wonderfully. She played two short clips of instrumental music for us. Immediately, despite the fact that there were no words, we all had a feeling for the emotion of each song. If people were music, they could stroll into a room and others would instantly understand their feelings and what they’re about. Because this isn’t the case, it’s important to know and understand your audience, especially when applying for a job. Agencies go through so many books everyday. All this repetition of looking at the same sort of thing really brings down the energy level. Understand who you’re applying for, and surprise them with something unique and something that their particular agency can relate to. Seeing something that stands out will definitely lift the energy level.

7)    Having a joke with Dan Wieden is like having a joke with Jesus.

I think this point is pretty self-explanatory…it’s Dan Wieden, after all.

Kathy’s lecture was full of general life lessons as well as ideas that can be applied specifically to the advertising industry. She herself seems very kind-hearted, and even though she has created beautiful and ground-breaking work and won countless awards, I’m glad to see how humble she is. This is the type of people I’d love to work with someday. I’m looking forward to reading her newest book, Blue Asylum, when it hits the shelves next April.


Click here for Kathy Hepinstall’s blog!