60. Amy Poehler’s Body Talk.

This video is over a year old, but I just saw it on Upworthy‘s Facebook page this morning. It’s one of the many uplifting, fun and inspiring videos from Amy Poehler’s “Smart Girls” series/community that she and her friend, Meredith Walker started back in 2008 (check out their Facebook and Twitter for more videos, news and info!).

All I can say is…Amy Poehler, you are awesome! This video made my eyes fill with tears, which was enough to convince me to share it in a blog. It’s wonderful to hear positive body, self-image and self-esteem talk from anyone, but especially someone in a business where your image is so important and constantly being scrutinized. A friend of mine shared the same advice about talking to yourself as if you were talking to a child or your daughter. I think, in general, we’re way to hard on ourselves, constantly judging. Have you ever kept track of how many times a negative thought about yourself slips into your mind? Or how you describe yourself? It’s important to give yourself a break and speak some kind words to yourself. Have you tried looking are your own reflection and reciting things like “You’re beautiful!” or “I love you.” Unless you’ve worked hard on positive talk and self-love, it’s much more difficult than you might think!

Since this is usually a media-related blog, I’ll tie it back in by saying that I hope more women (and men!) in the media share words like this. Teach young men and women to love and accept themselves – not judge themselves!

Perhaps someday we’ll be as confident as Hal from Malcom in the Middle?

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52. Fabulous Friday! – The Elongated Eyelash edition.

It’s time for another themed blog post – Fabulous Friday! On Fridays, I’ll write posts relating to fashion, makeup, media, or even entertainment news/culture. Sounds too fun, right? Here’s the catch! It will always relate to advertising or branding in some way. Even more fun!

My current mascara – more on that later!

Today’s Fabulous Friday topic? Eyelashes, of course. Ladies, you know you’re guilty of picking up the slightly fancier-looking mascara that claims to make your lashes 10 TIMES LONGER, FULLER, MORE ATTRACTIVE. I know I’m definitely guilty of it!

After going out and buying the mascara that will turn your life around, do you ever feel slightly disappointed when your lashes don’t look 23 TIMES LONGER (or was it just 10?) than before? In many eye makeup commercials, I think it’s obvious that the models have on false lashes. So it will make my false eyelashes 10 times longer, right? I don’t have a huge problem with models wearing false eyelashes, but how much is too much?

The Advertising Standards Authority is no stranger to ethics and rules of advertising beauty products. Competing companies L’Oreal and Dior are bickering about a new print ad from Dior featuring Natalie Portman. L’Oreal complained to ASA that Natalie Portman’s eyelashes appeared far longer than what would be possible with makeup. Dior admitted to digitally enhancing her lashes, resulting in the ASA having Dior pull the ad.

 While the ASA ruled in favor of L’Oreal this time around, L’Oreal has had it’s fair share of answering to the ASA in the past.

After looking at the Natalie Portman image, I was curious to see what L’Oreal’s current mascara ads looked like. When I found this on the main page of the makeup section of their site, I was a little amused.

The image for their new Voluminous mascara appears to be extremely edited. The model must have also been wearing some kind of false eyelashes in the image as well. I’m not sure how L’Oreal can pounce on Dior when they’re releasing images like this. Natalie Portman’s eyelashes at least look like a normal thickness, even if the length is a little extreme.

When I visited New York in May to tour ad agencies, one agency took us into their production lab and showed us all the editing that goes into many makeup print ads. It was fascinating to see! Adding and taking away hairs, changing eye shapes – everything! While they were showing us, I couldn’t help but be reminded of Dove’s Evolution of Beauty commercial.

Since Maybelline is my favorite mascara brand, I decided to take a peek around their site as well. I was pleasantly surprised to find behind the scene videos of their commercial shoots! Up close and personal with the models, you can see what they looked like before any sort of editing was done. Nothing like this was presented on the sleek Dior and L’Oreal sites. Providing videos like this makes the brand feel a bit more personable.

Makeup and beauty brands have a tough decision to make when it comes to deciding how much editing is too much. You don’t want to be lying to your consumers, but you want the models to appear as beautiful as possible! As far as mascara goes, I don’t have a problem with models wearing false eyelashes in ads. I’d of course prefer it if they didn’t, since it hides whatever the product actually does to real eyelashes. But at least you know that you could achieve a similar look if you wore false eyelashes as well. You can’t really achieve digitally enhanced eyelashes as easily.