55. Forget “plum perfect.” It’s POM Wonderful!

Zipping through the produce section the other day, I was stopped by this nifty in-store display by POM Wonderful.

I’ve never eaten a pomegranate before (does pomegranate yogurt count?) and was very intruiged. They seem to be all the rage as a new super fruit lately, but they look a little intimidating! Very hard outside, super-delicious looking inside. How do you get to the deliciousness?!

I’m obviously not the only person intimidated by this unique fruit. What really drew me in to this display was the little “how to” manual, containing information about pomegranates, how to cut them, and even some recipes. Just like the POM Wonderful website and product designs, this display was very crisp, clean and simple – just the way a natural pomegranate juice and fruit company should be! Very pure. Even with a simple and transparent design, POM Wonderful successfully elevates the pomegranate to a high level of sophistication (see video at the end for a giggle). POM products are often placed with the higher priced juices and health “smoothie” drinks in store as well, evoking a feeling of being a higher class sort of drink.

And while I didn’t take a fancy pomegranate home with me, POM Wonderful captured my curiosity with this display. It interrupted my speedy shopping trip and stopped me for a few minutes. It made me wonder…how DO you open one of these fruits? Next time I’m at the store, I might just throw caution to the wind and try one out. Great job, POM!

Now, grab your finest dinner party attire, some classical music and a sharp knife. Get slicing!


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