17. Media planner’s paradise.Posted: November 25, 2011
I wouldn’t be surprised to find out a group of media planners were behind the idea for this new ad for EA Sports’ Madden NFL 12 video game. It’s like a media planner’s paradise! Part of a media planner’s job is to solve business problems for the client by finding the most effective type of media to use for a campaign in order to successfully reach the consumer. While of course it may not be practical to place an ad on shaved cats across the country, this “Make Sure They Know” ad is a perfect and entertaining example of all the unique and possible locations media planners can place an ad to catch someone’s attention.
As a side note, I’ve unfortunately had trouble finding which ad agency deserves the credit for this ad. I found that, in the past, EA Sports has been involved with multiple agencies, such as Wieden+Kennedy, SF Heat, and Idea Rebel; however, none of these agencies have the most recent Madden NFL 12 ads on their sites. If anyone knows, please let me know so I can edit this post!