13. Booklist.

Never have I been more excited to go out and buy all the books recommended for a class. If only I had all the time in the world. Can’t I just pretend all my other classes don’t exist and dive into a pile of advertising books? As the term has gone on, Deb and various guest speakers have thrown out so many book names and authors left and right that I could barely keep track of them all. I knew then that it was list time. To break up my flow of blog posts all about guest speakers, I thought a post about my booklist would not only be beneficial to me but also to my classmates! Since most of these books I haven’t purchased or read, I’m only leaving commentary on a few of them. Here we go!


Ad books, recommended by Deb or guest speakers
(this is for you, classmates!)
Click the book covers to go to the Amazon page!

  • Ads, Fads, and Consumer Culture: Advertising’s Impact on American Character and Society – Arthur Asa Berger

  • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design – Marty Neumeier

  • Brand Thinking and other Noble Pursuits – Debbie Millman

I’ve purchased this one, but only through iTunes. It’s not very pleasant trying to read it on my tiny iPhone screen, but the content is genius! I’ve only read a bit of it and I already can say I definitely recommend it.

  • The Creative Process Illustrated – W. Glenn Griffin and Deborah Morrison

If you don’t have this book already…what have you been doing with your life? Stop whatever you’re doing and go buy it now. Right now! I haven’t read the entire thing, which is why it’s still on my book list. Everyone just needs to know about it, regardless.

  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes – Margaret Mark and Carol S. Pearson (recommended by Kelly Eidson)

  • Hey Whipple, Squeeze This: A Guide to Creating Great Advertising – Luke Sullivan

Purchased! Haven’t read, though.

  • Married to the Brand – William J. McEwen (I’m not sure if this was recommended by Deb or not, but I came across it online today)

  • Perfect Pitch – Jon Steel

  • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time – Howard Schultz (recommended by Scott Bedbury)

  • Truth, Lies, & Advertising: The Art of Account Planner – Jon Steel

  • Uprising: How to Build a Brand – and Change the World – By Sparking Cultural Movements (released March 2012) – Scott Goodson (no image)

And whenever Tracy Wong publishes that book he talked about working on…that’ll be added here!

Non-ad books, just for fun!

  • Beauty Up: Exploring Contemporary Japanese Body Aesthetics – Laura Miller

For the Japanese major side of me. I found this book by accident and thought it sounded so interesting. In a way, it’s also related to advertising. Body image and beauty ideals vary from country to country. I’m interested in international advertising, so learning what people consider beautiful and attractive in different countries is beneficial.

  • Blue Asylum – Kathy Hepinstall (released April 2012)

When Kathy visited our class and gave a brief summary of what her newest book was about, I couldn’t wait to go out and buy it. I’ve always had an interest in things dealing with insane asylums. I’m not sure what that says about me, but I was definitely disappointed when I learned her book wouldn’t be out until next April. Hurry up, April!

  • Effortless Mastery – Kenny Werner (recommended by Kathy Hepinstall)

Recommended by Kathy, this book dives into the creative minds of musicians. While it focuses on musicians, it seems like a great book for anyone trying to perfect their craft, no matter what it is.

  • The Legend of Zelda Philosophy: I Link Therefore I Am – Luke Cuddy

For my nerdy side. The Legend of Zelda series is my favorite game series, hands down. I bought this book more than a year ago, but haven’t gotten around to reading it. It’s waiting for me on my bookshelf at home. It delves into different Zelda games, taking a philosophical look at the various storylines and characters.

  • The Night Circus – Erin Morgenstern

I’m definitely judging this book by its cover. I was in the Duck Store a few weeks ago and the cover design stopped me in my tracks. It’s just so intriguing, right? Amazon tells me it’s about a mysterious circus that comes to town unannounced for one night only. Duels-to-the-death between magicians and forbidden love ensue!

While I have many other books on the shelf at home also waiting to be read, this list simply includes the most recent books on my reading/wish list.

What books are YOU most looking forward to reading this winter?

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